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Title
Text copied to clipboard!Marketing Account Manager
Description
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We are looking for a Marketing Account Manager to join our dynamic team and serve as the primary liaison between our clients and internal marketing teams. This role is ideal for someone who thrives in a fast-paced environment, has a passion for marketing, and excels at building strong client relationships. The Marketing Account Manager will be responsible for overseeing the planning, execution, and delivery of marketing campaigns that meet client objectives and drive measurable results.
As a Marketing Account Manager, you will work closely with clients to understand their business goals, develop strategic marketing plans, and coordinate with internal teams to ensure timely and effective campaign execution. You will be expected to manage multiple accounts simultaneously, maintain high levels of client satisfaction, and identify opportunities for account growth and upselling.
Key to success in this role is the ability to communicate clearly, manage expectations, and deliver results. You should be comfortable analyzing campaign performance data, preparing reports, and presenting insights and recommendations to clients. A strong understanding of digital marketing channels, including social media, email, SEO, and paid advertising, is essential.
This position requires excellent organizational skills, attention to detail, and the ability to manage competing priorities. You will be expected to stay up to date with industry trends and best practices, and to proactively suggest new ideas and strategies to improve client outcomes.
If you are a strategic thinker with a client-first mindset and a proven track record in marketing account management, we encourage you to apply and become a key contributor to our team’s success.
Responsibilities
Text copied to clipboard!- Serve as the main point of contact for assigned client accounts
- Develop and implement strategic marketing plans based on client goals
- Coordinate with internal teams to execute marketing campaigns
- Monitor campaign performance and provide regular updates to clients
- Prepare and present performance reports and strategic recommendations
- Manage budgets and timelines to ensure project success
- Identify opportunities for account growth and upselling
- Ensure client satisfaction and address any issues promptly
- Stay informed on industry trends and marketing innovations
- Maintain accurate records of client communications and project details
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Business, or related field
- 3+ years of experience in marketing account management or similar role
- Strong understanding of digital marketing channels and strategies
- Excellent communication and interpersonal skills
- Proven ability to manage multiple projects and deadlines
- Analytical mindset with experience in data-driven decision making
- Proficiency in marketing tools and platforms (e.g., Google Analytics, HubSpot)
- Detail-oriented with strong organizational skills
- Ability to work collaboratively in a team environment
- Client-focused with a proactive approach to problem-solving
Potential interview questions
Text copied to clipboard!- Can you describe your experience managing multiple client accounts?
- How do you handle tight deadlines and competing priorities?
- What digital marketing channels are you most experienced with?
- How do you measure the success of a marketing campaign?
- Describe a time you resolved a conflict with a client.
- What tools do you use to manage marketing projects?
- How do you stay current with marketing trends?
- Have you ever identified and executed an upsell opportunity?
- What is your approach to presenting campaign results to clients?
- How do you ensure clear communication between clients and internal teams?
